At FirstFruits Marketing, we have developed several programs to execute at retail including marketing support with high graphic point of sale materials, content, ad slicks and social media support.
Take a Bite Out of Hunger
The goal of the Take a Bite Out of Hunger™ program is to bring attention to food insecurity through retail displays of point-of-sale materials, packaging and video. Retailers are encouraged to set up compelling displays and run ads to help bring the program to the attention of their shoppers.
At the culmination of the program, FirstFruits Marketing makes fresh apple donations in the retailers’ names to local food banks. High graphic bags, merchandising bins, 22” x 28” stanchion signs and 11” x 7” sign cards are available.
Opal, the apple with a purpose, is available in limited quantities. Full marketing support is available including high-graphic packaging and point-of-sale materials. High graphic merchandising wraps, cartons, 22” x 28” stanchion signs and 11” x 7” sign cards are available.
Sweetie™, Gala’s sweeter, crunchier cousin, is available exclusively from FirstFruits Marketing. Sweetie apples are highlighted by a sweet taste and firm texture. Their beautiful red color is accented by golden cheeks. Full marketing support is available including high-graphic packaging and point-of-sale materials.
Organic Apple of the Month
The organic apple of the month program highlights a different apple each month, from Gala to Granny Smith. High-graphic merchandising bins are available with an interchangeable signage header accommodating 11” x 7” rotating variety sign cards.
Know Your Grower
In this comprehensive campaign, FirstFruits Marketing provides retail support through compelling POS materials and “story” bags, which tell the story of the orchards through the workers who grow, care for, and harvest the crops. All materials feature actual employees and contain QR codes leading to videos and more information about the orchards and causes they support.